The relationship between the medical field and the press is complex. It is both normal and justifiable to inform the general public about progress in the medical field (plastic surgery, including aesthetic surgery, is a medical discipline). On the other hand, it is not certain that the public is able to fully understand and appreciate the quality of the methodology which has led to this progress and to, therefore, judge its scientific worth. Analysing the relevance of the results of scientific study requires highly developed knowledge and experience. The public must, therefore, rely on the opinions of trusted intermediaries who are supposed to have understood and accredited the methodology. This is true for all the fields in our discipline including the description of both new and traditional therapeutical procedures, the effectiveness and consequences of implants, diagnostic tools, etc.
The media, carriers of this information, must carefully choose the appropriate intermediaries otherwise the information which they disseminate to the general public may be incomplete, biased or even incorrect.
Plastic surgeons working with the press as a trustworthy intermediary must avoid all personal advertising and commercial drift. The Medical Association sets deontological rules for good practices in this respect.
We bring together information which we feel are relevant to the media in these pages. They have been checked by at least two plastic surgeons experienced in the scientific analysis of medical data. The media are authorised to use this information under reserve of stating its origin and providing us with written notice.